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archtype is a creative house made up of young creators and thinkers. We make real observations on people’s lived experiences, centre our creativity in culture, around people, and challenge brands and orgs to move different.
Thinking
We get people, by talking to people; people. We make candid observations on their lived experiences and document the cultures they care about, for the people, brands and orgs who want to listen.
archdocs [a platform for cultural exploration], research [qual + quant], youth engagement, social listening, youth-led strategy, constant community partner collaborations.
Creating
For creativity to impact culture, it needs the people’s support, and community sign-off. We co-create with people from communities representing culture, centering them in transformative creative campaigns, with brands and organisations willing to move different.
creative strategy, campaign development and execution, multidisciplinary design, co-creation with young generations, constant community partner collaborations.