Lovebox needed to reconnect with their young audiences (festival going / local to East London) through merch.
Clients: Lovebox Festival / Stormzy / #Merky
We did merch strategy / merch design / merch production / experiential merch activation / digital content strategy / digital content creation.
The impact.
+ Sold-out merch lines
+ ITV News press coverage
+ Sponsored by Krispy Kreme & Metcalfe’s popcorn